{"product_id":"pureform-floor-lamp","title":"Pureform Floor Lamp","description":"\u003cp\u003e   \u003c\/p\u003e\n\n\u003cdiv class=\"ov-wrap\"\u003e\n\u003cp class=\"ov-headline\"\u003eSlim Arc Floor Lamp — \u003cem\u003ethin metal arm, cone head, flat rectangular base, G4.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"ov-intro\"\u003eA flat rectangular base — wider than it is deep, low to the ground — supports a single thin round metal arm that rises vertically to 158 cm and curves gently at the top to position a small conical shade forward and downward. The arm’s wall thickness is minimal throughout — it reads as a single drawn line from base to shade head. The cone shade directs a focused G4 light downward and inward; its warm bronze interior is visible from below. Available in matte black or warm gold finish.\u003c\/p\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-notice-green\"\u003e\n\u003ch5\u003ePlug-in — no hardwiring required\u003c\/h5\u003e\n\u003cp\u003eRuns on a 59″ cord with an inline on\/off switch. Place anywhere, plug in, and move as needed. Fully freestanding and portable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eProduct Video\u003c\/div\u003e\n\u003cdiv class=\"ov-video-wrap\"\u003e\u003c\/div\u003e\n\u003cp class=\"ov-video-caption\"\u003eSlim Arc Floor Lamp — form, finish, and scale\u003c\/p\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eFeatures\u003c\/div\u003e\n\u003cdiv class=\"ov-features\"\u003e\n\u003cdiv class=\"ov-feat\"\u003e\n\u003cdiv class=\"ov-feat-icon\"\u003e\u003csvg stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"14\" width=\"14\"\u003e\n          \u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cpath d=\"M12 6c-3 0-5 3-5 6\"\u003e\u003c\/path\u003e\n        \u003c\/svg\u003e\u003c\/div\u003e\n\u003ch4\u003eUltra-Slim Round Arm\u003c\/h4\u003e\n\u003cp\u003eSingle thin-wall metal tube — reads as a line in space, nearly invisible from a distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-feat\"\u003e\n\u003cdiv class=\"ov-feat-icon\"\u003e\u003csvg stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"14\" width=\"14\"\u003e\n          \u003cpath d=\"M8 4l4-3 4 3v6l-4 5-4-5V4z\"\u003e\u003c\/path\u003e\n        \u003c\/svg\u003e\u003c\/div\u003e\n\u003ch4\u003eCone Shade Head\u003c\/h4\u003e\n\u003cp\u003eSmall conical shade with warm interior — focused downward G4 spot, no spill.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-feat\"\u003e\n\u003cdiv class=\"ov-feat-icon\"\u003e\u003csvg stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"14\" width=\"14\"\u003e\n          \u003crect rx=\"1\" height=\"4\" width=\"20\" y=\"18\" x=\"2\"\u003e\u003c\/rect\u003e\n        \u003c\/svg\u003e\u003c\/div\u003e\n\u003ch4\u003eFlat Rectangular Base\u003c\/h4\u003e\n\u003cp\u003eLow-profile footprint — slides under furniture edges, stable, minimal floor presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eFinish Options\u003c\/div\u003e\n\u003cdiv class=\"ov-swatches\"\u003e\n\u003cdiv class=\"ov-swatch-item\"\u003e\n\u003cdiv style=\"background: radial-gradient(circle at 35% 30%,#383838,#1a1a1a 60%,#080808);\" class=\"ov-swatch-dot\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ov-swatch-info\"\u003e\n\u003ch5\u003eMatte Black\u003c\/h5\u003e\n\u003cp\u003eNear-invisible arm — the lamp disappears against dark walls. Most architectural.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-swatch-item\"\u003e\n\u003cdiv style=\"background: radial-gradient(circle at 35% 30%,#e8c850,#c8a030 60%,#906010);\" class=\"ov-swatch-dot\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ov-swatch-info\"\u003e\n\u003ch5\u003eGold\u003c\/h5\u003e\n\u003cp\u003eWarm brass-tone arm — the line reads warm and decorative. Works in maximalist or warm-toned interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eSize\u003c\/div\u003e\n\u003cdiv class=\"ov-size\"\u003e\n\u003cdiv class=\"ov-size-thumb\"\u003e\n \u003cimg loading=\"lazy\" alt=\"Slim Arc Floor Lamp size diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0822\/2235\/0593\/files\/pureform-floor-lamp-0041-9b992c5250d3.png?v=1787291715\"\u003e \n\u003cdiv class=\"ov-size-thumb-hint\"\u003eTap to enlarge\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-size-info\"\u003e\n\u003cspan class=\"ov-size-tag\"\u003eSingle size\u003c\/span\u003e\n\u003cdiv class=\"ov-size-name\"\u003eL 49 cm × H 158 cm\u003c\/div\u003e\n\u003cdiv class=\"ov-size-detail\"\u003eL 19.3″ × H 62.2″\u003cbr\u003eL = horizontal base length\u003cbr\u003eH = total height to shade tip\u003cbr\u003eCord: 59″ with inline switch\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eBulb \u0026amp; Light Source\u003c\/div\u003e\n\u003cdiv class=\"ov-bulb\"\u003e\n\u003ch5\u003eG4 — bulb not included\u003c\/h5\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eSpecifications\u003c\/div\u003e\n\u003ctable class=\"ov-spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eMetal (powder-coated)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003eL 49 cm × H 158 cm  \/  L 19.3″ × H 62.2″\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinish options\u003c\/td\u003e\n\u003ctd\u003eMatte Black  ·  Gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulb base\u003c\/td\u003e\n\u003ctd\u003eG4 (4 mm bipin)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLight source\u003c\/td\u003e\n\u003ctd\u003eG4 LED or halogen capsule (not included) — focused downward spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoltage\u003c\/td\u003e\n\u003ctd\u003eAC 110–240V (built-in transformer for G4)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCord\u003c\/td\u003e\n\u003ctd\u003e59″ with inline on\/off switch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower supply\u003c\/td\u003e\n\u003ctd\u003ePlug-in — no hardwiring required\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eControl\u003c\/td\u003e\n\u003ctd\u003eInline on\/off switch on cord\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMounting\u003c\/td\u003e\n\u003ctd\u003eFreestanding floor lamp — flat rectangular base\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnvironment\u003c\/td\u003e\n\u003ctd\u003eIndoor only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertification\u003c\/td\u003e\n\u003ctd\u003eNorth America · EU · AU · Saudi Arabia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eDownloads\u003c\/div\u003e\n\u003cdiv class=\"ov-dl\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0822\/2235\/0593\/files\/pureform-floor-lamp-document-01-ef04a3833fcb.pdf?v=1787291722\" class=\"ov-dl-btn\" target=\"_blank\"\u003e \u003csvg stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"13\" width=\"13\"\u003e\u003cpath d=\"M21 15v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2v-4\"\u003e\u003c\/path\u003e\u003cpolyline points=\"7 10 12 15 17 10\"\u003e\u003c\/polyline\u003e\u003cline y2=\"3\" x2=\"12\" y1=\"15\" x1=\"12\"\u003e\u003c\/line\u003e\u003c\/svg\u003e Spec Sheet \u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ov-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ov-section-label\"\u003eFrequently Asked Questions\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhere is this lamp best positioned? \u003csvg stroke-width=\"1.5\" stroke=\"#686868\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"13\" width=\"13\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cp\u003eThe Slim Arc is a focused task and accent lamp rather than a room-filling ambient light. Its best positions are beside a reading chair — where the cone head positions a warm pool of light over a book or lap — or beside a sofa as an accent. The flat base slides partially under furniture, keeping the footprint minimal. In Matte Black, the arm is nearly invisible against dark walls and the lamp functions as a hovering pool of light with no visible source structure. In Gold, it reads as a decorative linear object and works well as a standalone floor accent.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat is a G4 bulb and where do I buy one? \u003csvg stroke-width=\"1.5\" stroke=\"#686868\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"13\" width=\"13\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cp\u003eG4 is a bipin capsule bulb format with 4 mm pin spacing — the same format used in under-cabinet lights, puck lights, and small accent fixtures. G4 LED capsules at 1–3W are widely available at hardware stores and online (search “G4 LED capsule 12V”). This fixture includes a built-in transformer that converts your home’s AC mains (110–240V) to the 12V DC supply required by G4 LEDs — you do not need a separate driver or transformer. When purchasing, confirm the bulb is rated for 12V DC.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs the arm fully rigid or flexible? \u003csvg stroke-width=\"1.5\" stroke=\"#686868\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"13\" width=\"13\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cp\u003eThe arm is fixed-form rigid metal — the head position is determined by the arm’s geometry and cannot be repositioned. The cone head faces forward and slightly downward at the curved top of the arm. If you need an adjustable head position, this lamp is not the right fit — it is designed as a fixed sculptural form where the arm and head angle are part of the lamp’s visual composition rather than a functional adjustment.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this lamp certified for North America and Europe? \u003csvg stroke-width=\"1.5\" stroke=\"#686868\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"13\" width=\"13\"\u003e\u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\u003c\/svg\u003e\u003c\/summary\u003e\n\u003cp\u003eYes. It holds certifications compatible with North America, Saudi Arabia, Europe, and Australia and operates on AC 110–240V worldwide.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Orelvon Lighting","offers":[{"title":"L 19.3″ x H 62.2″ \/ Gold \/ US Plug","offer_id":50210258288897,"sku":"VKF-240703-01","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Gold \/ UK Plug","offer_id":50210258321665,"sku":"VKF-240703-02","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Gold \/ EU Plug","offer_id":50210258354433,"sku":"VKF-240703-03","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Gold \/ AU Plug","offer_id":50210258387201,"sku":"VKF-240703-04","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Black \/ US Plug","offer_id":50210258419969,"sku":"VKF-240703-05","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Black \/ UK Plug","offer_id":50210258452737,"sku":"VKF-240703-06","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Black \/ EU Plug","offer_id":50210258485505,"sku":"VKF-240703-07","price":775.0,"currency_code":"USD","in_stock":true},{"title":"L 19.3″ x H 62.2″ \/ Black \/ AU Plug","offer_id":50210258518273,"sku":"VKF-240703-08","price":775.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2235\/0593\/files\/pureform-floor-lamp-0001-ac4d23cc0685.jpg?v=1787291702","url":"https:\/\/orelvonlighting.com\/en-fr\/products\/pureform-floor-lamp","provider":"Orelvon Lighting","version":"1.0","type":"link"}